With the debut of the Mazda Kai, a sporty hatchback first introduced at the Tokyo Motor Show last October and then at the New York Auto Show this March, Mazda is rolling out an all-new design direction after its extremely successful use of the Kodo Soul of Motion design language.
When Ikuo Maeda, the current head of design at Mazda, took over the position in 2009, he dedicated himself to creating unique design language that quickly created incredible brand recognition worldwide and bolstered Mazda’s reputation for premium-quality vehicles.
Now, nearly a decade later, the design genius, nicknamed “Speedy” for his fast driving, is introducing the new “Speed of Light” Single Motion design language to emphasize the sporty, aerodynamic fluidity of Mazda vehicles.
Mazda Single Motion diverges from the Soul of Motion’s recognizable “Double Motion” design, removing sharp edges in favor of smooth, fluid surfaces. This artistically-driven reshaping will allow the Kai, as well as future Mazda vehicles incorporating this design language, to highlight the way light and shadow reflect on the vehicle.
The Kai concept doesn’t have an official release date yet, but we can be sure that Mazda plans to roll out the Single Motion design language in its other vehicles over the next several years. Mazda has always been at the forefront of innovative engineering and design, exemplified by Kodo Soul of Motion and its SKYACTIV technologies, and Single Motion’s sleek, futuristic style is years ahead of Mazda’s industry counterparts. Here at Wantagh Mazda, we can’t wait to see what the brand introduces next.