What do music, fashion, and Mazda have in common? Many see the connection between music and fashion right away, but few see what Mazda has to do with it. Well, Mazda is now the exclusive automotive partner of Fashion Rocks®, “the only place where music and fashion collide live on one stage.” In addition, Mazda has launched a digital advertising campaign, entitled Road to Fashion Rocks to promote the Fashion Rocks CBS special set to air on Sept. 9, during which the new 2016 MX-5 Miata will be revealed.
“Like music and fashion, Mazda was born from passion, a deep passion for and commitment to innovation that guides everything that we do today and into the future,” said Russell Wager, vice president of marketing for Mazda North American Operations. “Our partnership with Fashion Rocks gives us the opportunity to share our brand with consumers and let them experience our vehicles in an unexpected, yet authentic, way.”
And they most definitely are sharing the Mazda brand in an unusual way! Most new models are introduced at the next large automotive show, but Mazda is breaking that rule! The all-new 2016 Mazda MX-5 Miata will be revealed at a private concert, but it will viewable via a live streaming broadcast for fans everywhere.
The live broadcast will happen on September 3. Find out all the details by following the conversation on Twitter at #MX5Turns25 and #LongLivetheRoadster.
Tune in with us at Wantagh Mazda (@WantaghMazda); and while you’re on Twitter, let us know what you think of the new 2016 MX-5 Miata!
U.S. Mazda July sales are up an impressive 17.1 percent year-over-year, with 29,238 units sold across the United States. So far in 2014 Mazda has sold 185,669 units, which is an overall increase of 9.3 percent for the year.
“Mazda3, Mazda6 and CX-5 continue to show strong gains month after month as more and more customers realize the benefits of SKYACTIV TECHNOLOGY,” said Ron Stettner, vice president of sales, MNAO. “Mazda hasn’t sold this many vehicles in the month of July since 1993. A big part of that success is building the brand and showing customers that buying a Mazda isn’t buying an economy car on discount, it is buying a near-premium experience for a great value.”
The Mazda3 has always been the brand’s volume leader, and July is no exception. 9,381 units sold, which is a 1.6 percent year-over-year increase.
The Mazda6 sold 5,049 units, good for a 6.5 percent increase. It’s also the best July for the Mazda6 in eight years. To date in 2014, the Mazda6 is up 27.3 percent.
The CX-5 saw its best July yet with 9,109 units sold. That’s a 16.4 percent year-over-year increase for the CX-5! So far in 2014 the CX-5 has seen an increase of 29.4 percent on 2013, making it Mazda’s biggest gainer so far.
With the revelation of the upcoming new-generation 2016 model, the Mazda2 has exploded for a whopping 2,075 unit sales, which is a 159.4 percent year-over-year increase. The Mazda subcompact car is up 56.9 percent through the first seven months of the year.
Come on out to Wantagh Mazda to find out why these models are so popular! We’ll be happy to get you in a test drive!
Mazda has recently unveiled the new-generation of the Mazda2 subcompact car, and we’re excited that it will come with all the latest of Mazda’s innovative design and engineering. We have the scoop for you here!
The Mazda2 is experiencing its first redesign in seven years, and is joining ranks with the new-generation Mazda CX-5, Mazda3, and Mazda6. It will be the fourth vehicle in the automaker’s lineup to feature Mazda’s innovative SKYACTIV TECHNOLOGY and the signature design language, KODO – Soul of Motion.
In a video reveal of the new Mazda2, Mazda president and CEO, Masamichi Kogai, stated that “these new models incorporate Mazda’s SKYACTIV TECHNOLOGY that improves not only the engine but also the transmission, the body, and the chassis to revolutionize fundamental performance; KODO – Soul of Motion design; our most advanced safety technologies; and our new connectivity system. The new Mazda2 integrates all of these innovative Mazda technologies into a sleek, compact body.”
We’re very excited about the Mazda2 with its new redesign and integrative technology, and can’t wait to test drive it! The model is currently being built at the Mazda Hofu Plant No. 1 in Japan, and it will be shipped to dealerships globally this fall. We’ll be sure to let you know when the all-new Mazda2 arrives here at Wantagh Mazda, so stay tuned!
We don’t know about you, but for us, music is one of the few things that makes running not absolutely terrible. Listening to one of your favorite upbeat songs while pounding the pavement can make the miles pass just a little faster. That’s why we’re so happy that Mazda North American Operations has recently announced that they have been named the Official Automotive Partner of the Rock ‘n’ Roll Marathon Series.
“Mazda is a brand built on passion,” said Russell Wager, Mazda’s vice president of marketing. “Expanding our relationship with the Rock ‘n’ Roll Marathon Series allows us to meet customers within their existing passion-points of music and running, all to build a natural affinity between their interests and our vehicles.”
The Marathon Series combines running and entertainment, and will provide performances by live bands at every mile along the running course, as well as cheerleaders encouraging runners throughout the race. There will always be a post-race headliner concert.
Now the remaining Rock ‘n’ Roll Marathon and Half Marathon Series events in Los Angeles, Philadelphia, Denver, San Antonio, and Las Vegas, among other cities, will also see a more significant presence of the Mazda brand at the events. Mazda will have activities at each event for the marathon participants, including ride-and-drive opportunities and pre-race activities.
If running isn’t your thing, but you’re wanting to try a Mazda vehicle out for yourself, have no fear! Stop in to Wantagh Mazda today for a test drive!
Mazda recently donated $500,000 to the American Red Cross Annual Disaster Giving Program (ADGP). All made possible by the Mazda Drive for GoodTM program.
Mazda has supported the Red Cross before when disaster struck. Now, Mazda is the first auto maker to provide the Red Cross with everyday operation funding.
The Mazda Drive for Good campaign consisted of $100 donation for each new Mazda sale around the Thanksgiving, Christmas, and New Year’s holidays to the customers’ chosen non-profits. In addition, Mazda employees volunteered for one hour in their respective communities for each test drive taken.
“Mazda is honored to not only partner with the American Red Cross, but to also be an official member of its Annual Disaster Giving Program,” said Jim O’Sullivan, CEO and president of Mazda North American Operations (MNAO).
“Our Mazda Drive for Good program has enabled all of us at Mazda to focus on giving back to our local communities and our nation as a whole, so it was a natural fit for us to partner with a great organization like American Red Cross.”
When you purchase a Mazda, you get more than a top-notch vehicle. You become a member of a caring family that works hard to make a difference not only in the world, but also in our local community. Join the Mazda family at Wantagh Mazda today!
Yes, we’re in the last half of June now, but here at Wantagh Mazda, we are still excited about Mazda’s May sales results. May was Mazda’s best sales month since 1996 – that’s eighteen years! The brand sold a total of 29,731 units, which is a 22.5% over last year’s May sales. Overall this year so far, Mazda sales are up 6.4% compared to this time last year.
“Despite the economy being anyone’s guess these days, with GDP down and durable goods orders off, we see consumer confidence looking strong and shoppers turning into buyers, and the proof of this is the results we saw across the industry with May sales,” said Ron Stettner, VP of Sales for MNAO. “At Mazda, Memorial Day was huge for us, and we feared a slowdown toward the end of the month that never happened.”
Individual Mazda vehicles, specifically the Mazda6, the Mazda3, and the CX-5, posted particularly strong numbers. Plus, Mazda’s exclusive Skyactiv technology continues to lead to great sales results – 85.6% of May sales were vehicles equipped with the impressive Skyactiv technology.
If you’re looking for a great new vehicle with power, efficiency and style, come see us at Wantagh Mazda and check out our Skyactiv-infused Mazda inventory!
Early in May, Mazda announced that they were opening a preorder program for the 2015 Miata 25th Anniversary Edition, which was set to open on May 20, 2014 promptly at 10:25 AM (Pacific time). As soon as the pre-order microsite opened, 250 registrants accessed it to get their hands on this classic roadster. The special edition car sold out in a few minutes.
“It’s no secret the MX-5 Miata 25th Anniversary Edition is a specially crafted ‘Thank you’ to every MX-5 fan—former, current, and hopefully future,” said Jim O’Sullivan, president and CEO of Mazda North American Operations (MNAO). “The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving in an MX-5—whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver’s car and we hope to continue to build upon its dynamic legacy for generations to come.”
The anniversary 2015 Miata will arrive at dealerships later in the summer with a starting price tag of $32,205 for those looking for a six-speed manual transmission and $32,655 MSRP for those with an automatic. Here at Wantagh Mazda, we sure are excited to get this car on our lot!
JOTA Sport will help Mazda get the MX-5 ready for the track and manage the team. Four drivers will take turns behind the wheel during the 24 hours, including Owen Mildenhall, Wolfgang Kaufmann, Teruaki Kato, and Formula One driver Stefan Johansson.
According to Mazda, the MX-5 that they will race will be mostly exactly like the regular stock version of the Miata. Only the necessary safety upgrades for motorsport racing will be the only changes. That means that it will be competing in the V3 class with other production cars powered by 2.0-liter naturally-aspirated engines.
It will be exciting to see the NC version of the MX-5 go through one last hurrah before the all-new ND model bows in next year.
The race begins June 21. Join with us here at Wantagh Mazda as we cheer on the Mazda team.