What do music, fashion, and Mazda have in common? Many see the connection between music and fashion right away, but few see what Mazda has to do with it. Well, Mazda is now the exclusive automotive partner of Fashion Rocks®, “the only place where music and fashion collide live on one stage.” In addition, Mazda has launched a digital advertising campaign, entitled Road to Fashion Rocks to promote the Fashion Rocks CBS special set to air on Sept. 9, during which the new 2016 MX-5 Miata will be revealed.
“Like music and fashion, Mazda was born from passion, a deep passion for and commitment to innovation that guides everything that we do today and into the future,” said Russell Wager, vice president of marketing for Mazda North American Operations. “Our partnership with Fashion Rocks gives us the opportunity to share our brand with consumers and let them experience our vehicles in an unexpected, yet authentic, way.”
And they most definitely are sharing the Mazda brand in an unusual way! Most new models are introduced at the next large automotive show, but Mazda is breaking that rule! The all-new 2016 Mazda MX-5 Miata will be revealed at a private concert, but it will viewable via a live streaming broadcast for fans everywhere.
The live broadcast will happen on September 3. Find out all the details by following the conversation on Twitter at #MX5Turns25 and #LongLivetheRoadster.
Tune in with us at Wantagh Mazda (@WantaghMazda); and while you’re on Twitter, let us know what you think of the new 2016 MX-5 Miata!