Mazda Makes the Color White Even Better

Mazda is all about celebrating the beauty of clean design and subtle features — that’s why the automaker is stepping up its game with the new Rhodium White Premium paint color. While white car paint may sound simple — and maybe even boring — Rhodium White Premium breaks that stereotype by incorporating exquisite artistry, the latest technology, and unparalleled attention to detail.

Rhodium White Premium boasts a subtly metallic sheen and a fine grain, making it perfect for showing off the precise sculpting of Mazda vehicles. This simple-but-elegant exterior color is given exceptional depth by a three-layer painting technique. Its color layer boasts a newly developed pigment that allows the manufacturers to use 30% less paint — while achieving the same pure, rich color. By reducing the amount of resources used, Rhodium White Premium-painted models are more eco-friendly to produce.

The reflective layer is comprised of ultra-thin, high luminance aluminum flakes. This layer’s fine-grained nature enables it to be about 7% of the thickness of a typical reflective layer. It boasts all the beauty of a classic metallic paint while putting less strain on natural resources and producing fewer emissions. These two layers are then topped off with a glossy clear coat that protects the exterior and enhances its eye-catching shine.

Rhodium White Premium will be available on the brand’s upcoming models. When these stunning vehicles arrive, you’ll be able to see them in person at Wantagh Mazda.